Bhartiya Janaushadhi Pariyojana :
The packaging till last few months was not like this. Now it includes Bha Ja Pa in saffron colour, said a store owner selling generic medicines under the Pradhan Mantri Bhartiya Jan Aushadhi Pariyojana,
The Jan Aushadhi scheme launched in 2008 by the UPA government to sell low-cost generic medicines was re-branded twice by the Modi government in the last three years. Now the advertising & marketing of the flagship programme for the poor has taken a complete saffron and BJP hue literally.
The short form for the Bharatiya Janata Party (BJP) in Hindi stands out starkly. It can be seen on the website of the re-branded Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP),
The scheme, originally launched as ‘Jan Aushadhi’ in 2008, was renamed in 2015 to Pradhan Mantri Jan Aushadhi Yojana by Prime Minister Narendra Modi. Later in 2016, the scheme was again renamed to Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP).
But the medicines manufactured after January 2018 have the new logo & colour on their packages.
The medicines are available at a Jan Aushadhi Medical Store, whose name also changed to Pradhan Mantri Bhartiya Janaushadhi Kendra.